strategic marketing consulting agency
strategic vision | analytical skills | creative mindset
in a nutshell.
AUDREY CHAMPIGNY CONSULTING is a consulting agency specialized in crafting marketing strategies for brands in the beauty industry.
We have developed a unique approach combining strategic vision, analytical skills & creative sensitivity.
Our services cover, amongst others : international brand business development, strategic planning, business forecasting, market trends analysis and operational implementation.
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We are driven by a natural problem-solving mindset, building tailor-made answers while always balancing business pragmatism with creative solutions.
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our team.
I am passionate about the beauty market.
With over 15 years experience in the beauty industry, both in France and the US, I work with brands of all sizes as an independent strategic marketing consultant to help them develop their business in an ever-changing industry.
My experiences have led me to work in both global and local roles, giving me a complete understanding and control of how cosmetics brands operate: from global marketing strategy to local marketing plans execution in-market.
I have had the opportunity to work on the 3 main categories of the industry (Skincare, Fragrance, Makeup), and benefit from an in-depth knowledge of key markets (expertise in USA, France, UK, China).
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Audrey CHAMPIGNY
founder
The beauty universe has always fascinated me: enjoying a special moment dedicated to self-care, reinventing oneself through makeup, or asserting one's identity with a unique fragrance. That's the magic of beauty: offering yourself precious moments to reconnect with who you truly are!
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Combining my passion for this industry with the implementation of concrete marketing strategies allows me to constantly stay on the lookout for what's new and to develop my expertise in identifying upcoming trends, understanding consumer behavior
in an ever-changing market, and discovering emerging brands.
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How is the beauty market evolving today? What will it look like tomorrow? Driven by my natural curiosity, my role as a junior consultant gives me the opportunity to explore these questions daily.
Jade LAVAUD
junior consultant
our services .
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New business development (organic)
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International brand expansion
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Strategic roadmaps
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Business plans
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Financial modeling & analytics
brand growth strategies.
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Global marketing direction
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Local marketing plans execution
operational
marketing.
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Brand positioning
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Product portfolio management
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Consumer touchpoints development (visual merchandising, education, promotions, sampling...)
brand building strategies.
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Markets dynamics analysis
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Perspective & prospective trends tracking
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Multi-categories (skin care, makeup, fragrance), multi-channels, US/EUR
trends watch & analysis
